GTM Server-Side Tagging
Lets you capture website data on a dedicated server for improved data quality, site performance & privacy.
Benefits of Server-Side Tagging
Improved Tracking Accuracy
Improve tracking accuracy, especially for complex websites and single-page applications and reduces the risk of data discrepancies caused by ad-blockers, browser limitations, or client-side errors, resulting in more reliable data for analytics and reporting.
Accelerated Website Performance
Rreduce the reliance on client-side scripts, leading to faster website loading times. This improved performance can result in a better user experience, reduced bounce rates, and improved SEO rankings.
Increased Data Privacy & Security
Enhance data privacy and security by reducing the exposure of sensitive information to client-side code. Control & restrict access to user data, ensuring compliance with privacy regulations like GDPR and CCPA.
What is a digital audit?A digital audit is a comprehensive examination of an organization's online presence and marketing efforts. It involves analyzing various digital channels and platforms, such as websites, social media, online advertising (e.g., Google Ads, TikTok Ads), and more
Why do I need a digital audit?A digital audit is essential to gain insights into how well your online activities are performing. It helps identify areas for improvement, optimization opportunities, and potential issues that may be hindering your digital success.
What does a digital audit cover?A digital audit typically covers various aspects, including website performance, SEO (Search Engine Optimization), content quality, social media presence, online advertising campaigns, audience targeting, conversion tracking, and overall digital strategy effectiveness.
What are the benefits of a digital audit?Digital audits offer several benefits, including improved ad engagement, lower Cost per Acquisition (CPA), and increased Return on Investment (ROI) as well as Return on Ad Spend (ROAS).
Why should I hire a professional to do my digital audit?If you don't already have an ad agency running ads for you, this will be perfect, as our audit will set you up perfectly to run ad campaigns with the best performance possible. If you do have an agency, having a third-party audit agency with tons of experience will help identify gaps and optimize your strategies.