GTM Server-Side Tagging
Lets you capture website data on a dedicated server for improved data quality, site performance & privacy.
Benefits of Server-Side Tagging
Improved Tracking Accuracy
Improve tracking accuracy, especially for complex websites and single-page applications and reduces the risk of data discrepancies caused by ad-blockers, browser limitations, or client-side errors, resulting in more reliable data for analytics and reporting.
Accelerated Website Performance
Rreduce the reliance on client-side scripts, leading to faster website loading times. This improved performance can result in a better user experience, reduced bounce rates, and improved SEO rankings.
Increased Data Privacy & Security
Enhance data privacy and security by reducing the exposure of sensitive information to client-side code. Control & restrict access to user data, ensuring compliance with privacy regulations like GDPR and CCPA.