There are several ways to find the right keywords for your website. Here are some of the most popular methods
Google's Keyword Planner
Google's Keyword Planner is a free tool that can help you find keywords that are relevant to your business and have a high search volume.
Keyword Research Tool
Several keyword research tools are available, such as SEMrush and Ahrefs. These tools can help you find keywords that are relevant to your business, have a high search volume, and are not too competitive.
Do your own research
You can use Bard or Chat GPT to give you keywords related to your niche/ industry. Targeting names of competitors can be one keyword strategy.
Once you have found a list of keywords, you need to evaluate them to determine which ones are the best fit for your website. Here are some factors to consider when evaluating keywords:
#1 Search Volume
The search volume is the number of times a keyword is searched for each month. You want to choose keywords that have a high search volume so that you can attract more visitors to your website.
#2 Competition
The competition is the number of other websites that are targeting the same keywords. You want to choose keywords that are not too competitive so that you have a better chance of ranking high in SERPs.
#3 Relevance
The relevance is how closely the keyword matches your business and the content on your website. You want to choose keywords that are relevant to your business so that visitors will find your website when they search for those keywords.
Once you have chosen a list of keywords, you can start using them on your website. You can use them in your titles, meta descriptions, and throughout your content. You can also use them in your social media posts and backlinks.
By following these tips, you can find the right keywords for your website and improve its ranking in SERPs.
Here are some additional tips that you can consider:
#1 Long-Tail Keywords
Long-tail keywords are more specific than short-tail keywords and have less competition. This makes them easier to rank for.
#2 Negative keywords
Negative keywords are words or phrases that you don't want your website to be associated with. This can help you avoid being shown for irrelevant searches.
#3 Track your results
It's important to track your results so that you can see what's working and what's not. This will help you make necessary adjustments to your keyword strategy.
#4 Be patient and keep learning
SEO takes time and effort to see results. Don't expect to see results overnight. The SEO landscape is constantly changing, so it's important to keep learning about the latest trends. This will help you ensure that your website's SEO is always up-to-date.